Saturday 17 March 2012

Why Magento Is an Ideal Ecommerce Platform

Whether you're a seasoned ecommerce veteran or a beginner when it comes to making a living selling online, it's no easy task choosing a shopping cart platform for your website. Faced with so many options, it can be difficult to know where to begin. If you're not sure which direction to go in, your best bet is to use what the professionals do. For dedicated ecommerce sites, that's usually Magento. If that name sounds familiar, it's because Magento Ecommerce is the premier platform for marketing and selling goods on the web. And there's no shortage of reasons to choose Magento for your next project.


Most importantly, Magento Ecommerce offers extreme versatility when it comes to expanding your offerings and scaling up your business. It supports multiple storefronts hosted on multiple IP addresses under any number of domain names. Best of all, you can administer all those storefronts from one powerful and intuitive control panel. They also offer seamless one-click upgrade paths for when new program versions become available, allowing you to use the most up-to-date software possible without any downtime. In addition, their Web Services API and superb integration options with numerous platforms like Drupal and Wordpress allow you to configure and customise your website in practically any manner you see fit.

Furthermore, Magneto's back office gives users the power to tweak and fine-tune their business strategy through advanced analytics and reporting tools. Nearly any piece of data you could want concerning your visitors' shopping experience is available to you at the click of a button. You get full integration with Google Analytics, Abandoned Shopping Cart Reports, a wide array of performance statistics, A/B and Multivariate testing capability, and more. Invoice and billing management functionality is no less impressive, with a myriad of ways to keep an eye on your cash flow. Magento even gives you marketing tools for up-selling and cross-selling your products to customers.

Just as important to many users is quality technical support and assistance. In that department, Magento has a stellar track record of going the extra mile for their users. One of the most highly-rated ecommerce software companies online today, they've definitely earned their accolades. The best thing about Magento is that their software is extremely powerful, but also user-friendly enough not to overwhelm the inexperienced. If you're beginning a new ecommerce site for the first time or adding another one to your portfolio, you'd be doing yourself a disservice in not looking at what Magento has to offer.

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